We have an idea for an experiment — and would love your help.
Everyday, dozens of people complain about Bank of America’s customer service on Twitter. What if we reached out to them and told them why they should be really upset?
Here’s what happens on an average day: The Bank of America team scans Twitter for people who have unhappy interactions with their bank. When they find someone who’s upset, they write to them on their special account, @BofA_Help, and try to make things better.
Here’s what we’d like to happen on Wednesday: What if the 99% scanned Twitter for mentions of Bank of America, and let people know that their little problem is part of something huge. What if we let them know why massive protests are happening outside BofA’s annual shareholder meeting in Charlotte? What if we maybe convinced a few customers to join our campaign?
What if we helped the Bank of America customer service & PR teams realize that they have real crises to deal with: like being the #1 bank behind illegal and immoral home foreclosures & being the #1 driver of climate change, by continuing to invest in dirty coal?
Together, we can use our tweets for the ultimate Bank vs. America online battle. And together, we’ll give some good solidarity to the thousands who will be in the streets on Wednesday.
If we’re going to make this happen, we’re going to need a few volunteers (to take short shifts during the day, etc.). We will train and support all the folks who sign up to help out with this.
If you’re interested in helping out, please fill out this quick form, and we’ll be in touch pronto!